The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007 by long-time denim designer Ruben Campos. Rivet De Cru Jeans which translates in french to Vintage Rivet is known for its truly unique washes.

From intricate destroy accents, carefully positioned handbrush areas and creases, Ruben designs the jeans that will become part of your favorite pairs of jeans. With a keen eye for laundry and sewing details, he treats his jeans like paintings using denim as his canvas, the fit as his mediums, and the premium lifestyle as his inspiration.

With striking washes and fresh new product every month, he has been able to sell to an

international market and some of the leading boutiques in the United States. Combining a

love for Americana West and Premium European Fashions, Rivet De Cru Jeans look and feel

remains unique.

Rivet De Cru is currently being sold from the beaches of LA & Miami to the streets of London & New York.  

The end consumer is now looking for a brand that will provide an outstanding quality garment at a more real price...

Rivet De Cru Jeans is that Brand. I, Ruben Campos invite you to dream. 

To find that perfect pair of jeans, that will leave a long lasting impression in your closet.

"Rivet De Cru Jeans... Timeless denim in a world of constant change." Ruben Campos